What’s the Key to Driving Engagement for Pharma and Life Science Brands?

It’s important to remember that today’s patients are also consumers. What they’ve come to expect as table stakes in the consumer realm is what they’ll also want to see when it comes to healthcare and wellness.

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Today’s patients expect personalized engagement from health and wellness brands across the channels they prefer most. Studies show that 71% of consumers expect companies to deliver personalized interactions and 80% of adults use the internet to look for health or medical information, yet many pharmaceutical brands struggle to deliver tailored, multi-channel campaigns to these patients.

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Effective hyper-personalization on every channel you can find your patients is and will continue to be the key to driving engagement for your brand. But how do you pull that off at scale?

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Let’s explore the data behind what’s driving this behavioral trend in patients and how Nimble can help you deliver the experiences they’ve come to expect.

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Want even more strategies to boost your life science brand’s bottom line? Get the full 2025 Guide to Pharmaceutical Trends, Challenges, and Solutions here.

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Hyper-Personalization as a Tool for Engagement 

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Did you know that 70% of pharmaceutical marketing spend is currently wasted on campaigns that don’t effectively target the right patients? 

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Not only is valuable budget being left by the wayside — patients who could benefit from your brand may be going unreached or lapse in their adherence. With the best patient experience in mind, Nimble has built a solution that integrates with pharmacy systems to access patient-specific data at the transaction level, including refill history and treatment adherence.

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This unique approach to patient communication has dramatically driven up engagement rates for Nimble clients — and boosted patient outcomes as a result. 

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Engage Patients Where They’re Most Likely to Convert

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In 2025, multi-channel patient engagement will be critical, with more patients accessing health information through social media, apps, online portals, and in-person interactions. Recent data suggests that 80% of adults use the internet to look for health or medical information, but siloed campaigns can cause brands to be unable to reach these high-intent consumers.

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Pharma marketers know you can’t blindly guess where your patients are going to be — you have to use data to inform your decisions. The issue time and time again for brands is that data is siloed, incomplete, and difficult to make actionable across campaigns.

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With this roadblock in mind, Nimble has created a seamless ecosystem for patient engagement that allows brands to execute deeply relevant and timely campaigns across channels to further awareness and adherence and to decrease abandonment rates.

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Curious how you can leverage Nimble to reach patients more effectively and get the strategies to supercharge your campaigns in 2025? Download Nimble’s Guide to Pharmaceutical Trends, Challenges, and Solutions here.