Trending Skincare to Stock at Your Pharmacy

Are you looking to diversify your offerings and attract a new wave of patients? Skincare is booming across all age groups, and savvy consumers are seeking trusted sources for their beauty needs.

‍

Leverage your pharmacy expertise and expand your shelves with these trending skincare products to attract more patients and boost OTC sales at your practice!

‍

Sensitivity & ‘Repair’ Focused Products

‍

The "skin barrier" is the buzzword of the moment. Consumers are increasingly aware of the importance of maintaining a healthy skin barrier to combat dryness, irritation, and sensitivity. 

‍

Stock up on products featuring ceramides, hyaluronic acid, and niacinamide. Patients have learned online that these ingredients are crucial for restoring and strengthening the skin's natural protective layer. Consider offering gentle cleansers, rich moisturizers, and serums specifically designed for barrier repair — your patients with sensitive skin will thank you!

‍

"Skinimalism" and Multi-Functional Products

‍

Patients are embracing simplified routines and multi-functional products. Offer products that combine several benefits in one, like tinted sunscreens with skincare ingredients and broad SPF coverage, or serums that address multiple concerns.

‍

These products, combined with advice and expertise your pharmacists can offer, will attract and retain skincare beauty-conscious customers.

‍

Targeted Treatments for Hyperpigmentation & Acne

‍

Hyperpigmentation and acne will always remain top concerns for patients of all ages. Stock products with proven ingredients like vitamin C, retinol, AHAs/BHAs, and azelaic acid.

‍

Offer a range of strengths and formulations to cater to different skin types and sensitivities. Consider creating curated bundles or kits for targeted concerns and offering complimentary consultations for patients looking to address their concerns with non-prescription treatments.

‍

Sustainable and Clean Beauty

‍

Patients are increasingly conscious of the environmental impact of their skincare choices. Stock products with eco-friendly packaging, sustainably sourced ingredients, and certifications like cruelty-free and vegan. 

‍

Your pharmacy's reputation for health and wellness can make it a trusted destination for skincare advice. By stocking trending, effective skincare products, you can attract new patients, build loyalty, and enhance your pharmacy's overall value!