What’s the Impact of Nimble on Medication Adherence?

For patients, providers, and manufacturers alike, the journey to patient wellness doesn’t end at diagnosis or prescription. Especially for patients with chronic conditions, the first fill of a new medication is just the first step to living a healthy life. True success and wellness come with solid patient adherence.

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The Issue with Adherence 

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Though the process can seem straightforward (refill medications, repeat), medication adherence still presents itself as a persistent challenge in the pharmaceutical industry, with billions of dollars in potential revenue lost annually due to patients failing to fill or refill prescriptions. 

Especially in the case of medications used for skin conditions, near-perfect adherence is required to see consistent, noticeable results, but how can pharmaceutical companies impact patient behavior?

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Let’s explore the results of one manufacturer’s partnership with Nimble, which aimed to leverage the convenience of the NimbleRx platform and engage patients more effectively to improve overall adherence and patient outcomes — while also recovering lost revenue.

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Nimble’s Unique Solutions and Their Impact on Adherence

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Across multiple different solutions and levers, the impact of Nimble was significant. Patient behavior was influenced in a positive direction and revenue generation got a sizeable boost. Other impacts included:

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• Higher subscription rates, which lead to more consistent, recurring revenue
• Increased fills per patient, which points towards better adherence thanks to personalized interventions
• Additional cover refills in the tens of thousands, which both boosted adherence and the company’s recovered revenue
• Improved patient outcomes, such as better symptom control and reduced hospitalization rates due to improved adherence 

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Interested in learning the specifics of which Nimble campaigns achieved these results and diving deeper into the results? Unlock the full case study here.

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If you’d like to discover more about how Nimble can positively impact your bottom line and improve adherence, awareness, and abandonment, reach out to our team of experts, today.