How Pharmacies Can Use Social Video to Reach Patients

Are you leveraging the power of social video in your patient acquisition strategy? Across social media, static posts are losing ground to dynamic, engaging video content. They say a picture is worth a thousand words — so communicate millions via video!

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Video Humanizes Your Practice

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Showcase the friendly faces behind your counter. Introduce your pharmacists, technicians, and staff. Share snippets of their expertise and passion for patient care. Short, genuine videos build trust and rapport, making your pharmacy feel more approachable.

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Educate Your Patients and Show Potential Patients Your Expertise

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Use video to explain complex medication instructions, demonstrate proper inhaler usage, or discuss common health concerns. Create short, digestible videos addressing seasonal allergies, flu prevention, or diabetes management. This positions your pharmacy as a reliable health resource.

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Highlight your flu shot clinics, medication synchronization programs, or compounding services. Video allows you to visually demonstrate the benefits and ease of these offerings. Announce upcoming health screenings or wellness workshops, creating excitement and driving attendance.

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Video Doesn’t Have to Be Feature Film Length

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Keep it short and sweet. Attention spans are limited for most adults today. Aim for videos under two minutes, focusing on clear, concise messaging. Utilize subtitles and engaging visuals to maximize impact, even without sound.

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Social video isn't just about entertainment; it's a powerful tool for patient engagement and brand building. Embrace it, and watch your pharmacy flourish!